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Many companies use Twitter to build brand awareness, loyalty, and establish their company as a helpful and valuable resource for followers. Learning to be comfortable with Twitter can be frustrating. There are many messages a company might want to tell its audience and numerous ways to deliver it.

One noticeable difference between the beginning of the web and what we know today is the presence of social media. While it may appear as if everyone has caught the fever, there are many companies who haven't considered if/how social media can help their business.