Showcraft Newsletter, Volume 19: 5 Tricks to Help You Stand Out at a Trade Show

For all the innovation most companies preach about in board meetings, they sure do find a way to fit in during trade shows. You’ve seen the standard approach: a company buys the biggest booth it can afford, gets its logo printed on some trinket and sets up dinner with a key client at a local steak house.

Sure, the strategy may pick up a few clients and provide minimal growth, but because everyone’s doing the same vanilla things, your ceiling is pretty low.

Please click on link below for the full article: 

https://www.entrepreneur.com/article/247612

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