Showcraft Newsletter, Volume 2: Common Tradeshow Blunders

Dumb Stuff People Do at Tradeshows…

Now, I’m not calling anyone “dumb,” so lower your kitchen knives and baseball bats. What I am saying is that people do really dumb stuff at trade shows. Consistently dumb stuff. Anyone who participates in trade shows could write a book on what they’ve seen over the years. Pre-show marketing and post-show leads would cover several hundred pages.

So, let’s ignore those and concentrate on the easy, quick fixes, the ones you can change now. The ones you can implement before your next show in a month.

http://showcraft.exhibit-design-search.com/trade-show-tips/dumb-stuff-at-trade-shows-88/

(This article was written by Mel White of Classic Exhibits, a Showcraft partner.)

 

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