Showcraft Newsletter, Volume 20: Effective Trade Show Planning

Exhibiting at trade shows, expos, conventions, fairs and other exhibitions gives you a unique sales opportunity that can also help you generate new leads, find suppliers, check out the competition, do some networking, and get publicity. In short, you can achieve at one trade show what it would take you weeks or months to do if you stayed home. And it may even save you money — according to the Center for Exhibit Industry Research, it costs 62% less to close a lead generated from a trade show than one originated in the field.

Please click on link below for the full article:
http://www.nytimes.com/ref/open/finance/OPEN-TRADE-SHOW-PLAN.html /booth-etiquitte-44/

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