What's New

Showcraft Newsletter, Volume 15: Different Strategies for Social Media

Social media is a unique platform for promotion of the trade show. It requires different techniques to develop different strategies for each platform. It is the latest way of promoting the trade fair and is completely different from the traditional format of marketing.   Please click on link below for the full article:https://tradeshowz.com/blog/article/different-strategies-for-social-media Written by: Tradeshowz.com Read More

14 Jul 2016
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Showcraft Celebrates 20-Year Anniversary

Showcraft is so excited to announce that we are celebrating 20 years in business this month. We are ready for at least 20 more years and for continuing our passion in showcasing what is remarkable about our clients! Read More

21 Jun 2016
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Showcraft Newsletter, Volume 14: Has Your Exhibit Passed Its Freshness Date?

“Trade show displays, like yogurt and milk, have expiration dates. While it may not be printed on the box, it’s not hard to spot one that’s starting to spoil. Here are 20 clues it’s time to buy a new exhibit.” (Please click on the link below for the full story.) http://showcraft.exhibit-design-search.com/trade-show-tips/20-clues-your-trade-show-display-is-expired-85/ Has Your Exhibit Passed Its Freshness Read More

16 Jun 2016
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Showcraft Newsletter, Volume 13: Eight Tips for Exhibit Rental

“Renting an exhibit isn’t as simple as renting a tuxedo. Before signing on the dotted line, check out these eight tips to help you avoid common exhibit-rental pitfalls.”(Please click on the link below for the full story.) http://www.exhibitoronline.com/topics/article.asp?ID=2090&catID=91 Eight Tips for Exhibit RentalBy Candy Adams, Exhibitor Online If you would like to be added to the monthly newsletter Read More

19 May 2016
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Showcraft Newsletter, Volume 12: Five Mistakes Exhibitors Make

“After evaluating nearly 1,000 exhibits over a 10-year period using video footage taken from cameras perched above the trade show floor, Smith has narrowed the most common mistakes to five design factors and staff behaviors.”  (Please click on the link below for the full story.) http://www.exhibitoronline.com/topics/article.asp?ID=2079&catID=71 Five Mistakes Exhibitors Make Exhibitor Online If you would Read More

13 Apr 2016
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Showcraft Newsletter, Volume 11: Average Cost of Attendee Aquisition

Trade shows are spending more than $300,000 on average and are using a wide range of marketing tools to increase attendance, a new survey on attendee acquisition revealed. http://www.tradeshowexecutive.com/archive/industry-news/survey-pegs-average-costs-attendee-acquisition/ Survey Pegs Average Costs of Attendee AcquisitionBy Hil AndersonTrade Show Executive If you would like to be added to the monthly newsletter list, please email us Read More

18 Mar 2016
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Showcraft Newsletter, Volume 10: Promos by Price

In our continuing monthly series, Showcraft brings you news & tips from around the tradeshow industry – Volume 10 Promos By Price Whether you’re trying to lure the masses at a trade show or schmooze a chosen few, swag has long been the proverbial carrot to draw people into a display… http://www.exhibitoronline.com/topics/article.asp?ID=1704&catID=43 Promos by Price.Exhibitor Magazine Read More

17 Feb 2016
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Showcraft Newsletter, Volume 9: 17 Skills for Highly Effective Tradeshows

In our continuing monthly series, Showcraft brings you news & tips from around the tradeshow industry – Volume 9. By Ken Krogue, Forbes Magazine http://www.forbes.com/sites/kenkrogue/2013/06/10/17-skills-for-highly-effective-tradeshow-events/ If you would like to be added to the monthly newsletter list, please email us at info@showcraft.com! Read More

20 Jan 2016
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Showcraft Sends 4 Full Dedicated 53′ Semi-Truck Trailers to NRF 2016

1/11/16 Showcraft will be a major force at NRF’s Big Show in New York City for the ninth year in a row, and running.  Over 80 full crates and pallets of exhibit properties required the transportation of four dedicated semi trailers from Burnsville, MN, to New York City.  Showcraft’s customers including Oracle, Mozu, NetSuite, and AJB Software rely Read More

11 Jan 2016
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Showcraft Newsletter, Volume 8: 10 Do’s and Don’ts of Tradeshow Graphics

#2.  Hire a Graphic Designer Who Understands Trade Show Graphic Design…..   Written by Showcraft partner: Mel White, Classic Exhibits For the full article, please visit http://showcraft.exhibit-design-search.com/trade-show-tips/the-10-dos-and-donts-of-trade-show-graphics-82   If you would like to be added to the monthly newsletter list, please email us at info@showcraft.com! Read More

16 Dec 2015
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