We take the stress of your trade show off your shoulders
At Showcraft, we help you exhibit at trade shows without stress or surprises so you can get back to the things you do best
We bring over 25 years of experience and all the empathy we can muster to make trade shows and live events effective and stress-free for your team. Sure—you will get an amazing exhibit or an innovative event—but what really matters is your peace of mind, knowing you've got a partner you can trust to have it all covered.
Trade show and event services designed to give you clarity and peace of mind
Our full-service approach means we work side-by-side with your team to collaboratively design, build, and deliver exhibits that move your team and business closer to your goals.
- Trade Shows
- SKOs & Company Kickoffs
- User Conferences
- Product Launches
- Industry Events
- Association Conferences
- In-Person Meetings & Events
- Executive Dinners
Our Core Values
Business as a force for good
The trade show and events industry produces literally tons of waste. We are committed to social responsibility and environmental sustainability, and love working with world-changing companies like yours that feel the same way.
Pride and joy in our work
You deserve nothing less than the best. As craftspeople, we don’t stop working until everything—no matter how small or big—is as good as it can be.
Better than yesterday
No matter how good we are today, we want to be better tomorrow. Constant improvement is the name of the events game for us.
Bigger than us
Our work is too important; egos don’t matter. We put all the noise aside, ask “what do you need right now?” and go to work to get the important things done.
Meet the Team
We partner with world-changing companies in all kinds of industries. Our own team reflects that kind of experience, with history in spaces as diverse as our clients. Get to know us!
Adam Rao
CEOAs an entrepreneur, I have handled hundreds of events for my teams. "Event Planner" was never in my job description. Dealing with all the logistics and details always took me away from pouring my time and energy into what I should have been able to focus on: selling our products and inspiring my team.
As Showcraft's CEO, I believe your company should have an events partner who knows and believes in your product as much as you do. You deserve to work with a company that has the experience to manage the inevitable challenges that come with events. You need a company that can handle the details end-to-end so that you can stay focused on what you do best. That's what I focus on every day.
Madison Johnston
VP of AccountsI lead our talented account management and business development teams to share why working with Showcraft will significantly change how you think about your events and trade show strategy. I believe that building great event spaces is about building great relationships.
My role is to make sure that you know you have a true partner in your event programming and an entire team of advocates behind your branding strategies as they evolve. As a board member of Social Enterprise MSP, I have a special passion for organizations that operate with a triple bottom line: People, Planet, and Profit. I am proud to be a part of the team that is turning Showcraft into Minnesota’s great next social impact company, and I would love to explore how you fit into that vision alongside us.
Silas Morgan
President/COOAs President/COO at Showcraft, I lead our leaders, empowering them and their teams to create measurable results for our clients. There’s nothing I love more than working with teams who are passionate about what they do, why they do it, and who they serve.
My experience in sales and marketing leadership gave me first-hand experience on the buyer side of the trade show space, and I love using that point of view to design "No Stress, No Surprises" client experiences for our Showcraft partners.
Layne Johnson
VP of OperationsI lead our Operations team, guiding them to deliver on Showcraft’s No Stress, No Surprises guarantee. I do not get stressed out by chaos, but rather see it as a challenge to solve big, messy problems.
My background in process, project, and organizational management gives me a unique perspective as I work closely with clients, paying attention to the all-important details each step of the way. I love using feedback from that process to strengthen relationships and offer clients what they value most: trust and peace of mind.
Tell Us About Your Event
