We take the stress of your trade show off your shoulders

As an entrepreneur, I have handled hundreds of events for my teams. "Event Planner" was never in my job description. Dealing with all the logistics and details always took me away from pouring my time and energy into what I should have been able to focus on: selling our products and inspiring my team.

As Showcraft's CEO, I believe your company should have an events partner who knows and believes in your product as much as you do. You deserve to work with a company that has the experience to manage the inevitable challenges that come with events. You need a company that can handle the details end-to-end so that you can stay focused on what you do best. That's what I focus on every day.

I lead the account management and business development teams at Showcraft, which means that my role is to make sure you know that you have a true partner in your event programming. 

As a board alumna and ambassador of Social Enterprise MSP, I have a special passion for organizations that operate with a triple bottom line: people, planet, and profit. I am proud to be a part of the push to grow Showcraft into Minnesota’s next great social enterprise, and I would love to explore how you fit into that vision alongside us. 

All in all, I believe that building great event spaces is about building great relationships.

As President/COO at Showcraft, I lead our leaders, empowering them and their teams to create measurable results for our clients. There’s nothing I love more than working with teams who are passionate about what they do, why they do it, and who they serve.

My experience in sales and marketing leadership gave me first-hand experience on the buyer side of the trade show space, and I love using that point of view to design "No Stress, No Surprises" client experiences for our Showcraft partners.

At Showcraft, I help out with accounting, office management, invoices, and more. I came from a background of 11 years managing business and accounting in radio. The events industry is fascinating, and I love helping affect positive change in that space.

I partner with our customers and clients to provide a seamless experience from start to finish ensuring client satisfaction and retention. I have a journalism degree from the University of Minnesota, Twin Cities, and have worked in non-profit marketing communications and more bank marketing. I'm excited to join Showcraft and am motivated by the impact statement and commitment to improvement they hold. I'm drawn to the fast-paced environment and diversity of clients and project scope we have at Showcraft!