As an entrepreneur, I have handled hundreds of events for my teams. "Event Planner" was never in my job description. Dealing with all the logistics and details always took me away from pouring my time and energy into what I should have been able to focus on: selling our products and inspiring my team.
As Showcraft's CEO, I believe your company should have an events partner who knows and believes in your product as much as you do. You deserve to work with a company that has the experience to manage the inevitable challenges that come with events. You need a company that can handle the details end-to-end so that you can stay focused on what you do best. That's what I focus on every day.
Madison JohnstonVP of Accounts
I lead our talented account management and business development teams to share why working with Showcraft will significantly change how you think about your events and trade show strategy. I believe that building great event spaces is about building great relationships.
My role is to make sure that you know you have a true partner in your event programming and an entire team of advocates behind your branding strategies as they evolve. As a board member of Social Enterprise MSP, I have a special passion for organizations that operate with a triple bottom line: People, Planet, and Profit. I am proud to be a part of the team that is turning Showcraft into Minnesota’s great next social impact company, and I would love to explore how you fit into that vision alongside us.
As President/COO at Showcraft, I lead our leaders, empowering them and their teams to create measurable results for our clients. There’s nothing I love more than working with teams who are passionate about what they do, why they do it, and who they serve.
My experience in sales and marketing leadership gave me first-hand experience on the buyer side of the trade show space, and I love using that point of view to design "No Stress, No Surprises" client experiences for our Showcraft partners.
Layne JohnsonVP of Operations
I lead our Operations team, guiding them to deliver on Showcraft’s No Stress, No Surprises guarantee. I do not get stressed out by chaos, but rather see it as a challenge to solve big, messy problems.
My background in process, project, and organizational management gives me a unique perspective as I work closely with clients, paying attention to the all-important details each step of the way. I love using feedback from that process to strengthen relationships and offer clients what they value most: trust and peace of mind.