We take the stress of your trade show off your shoulders
At Showcraft, we help you exhibit at trade shows without stress or surprises so you can get back to the things you do best
We bring over 25 years of experience and all the empathy we can muster to make trade shows and live events effective and stress-free for your team. Sure—you will get an amazing exhibit or an innovative event—but what really matters is your peace of mind, knowing you've got a partner you can trust to have it all covered.
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Trade show and event services designed to give you clarity and peace of mind
Our full-service approach means we work side-by-side with your team to collaboratively design, build, and deliver exhibits that move your team and business closer to your goals.
- Trade Shows
- SKOs & Company Kickoffs
- User Conferences
- Product Launches
- Industry Events
- Association Conferences
- In-Person Meetings & Events
- Executive Dinners
Meet the Team
We partner with world-changing companies in all kinds of industries. Our own team reflects that kind of experience, with history in spaces as diverse as our clients. Get to know us!
As an entrepreneur, I have handled hundreds of events for my teams. "Event Planner" was never in my job description. Dealing with all the logistics and details always took me away from pouring my time and energy into what I should have been able to focus on: selling our products and inspiring my team.
As Showcraft's CEO, I believe your company should have an events partner who knows and believes in your product as much as you do. You deserve to work with a company that has the experience to manage the inevitable challenges that come with events. You need a company that can handle the details end-to-end so that you can stay focused on what you do best. That's what I focus on every day.
Madison JohnstonHead of Accounts
I lead the account management and business development teams at Showcraft, which means that my role is to make sure you know that you have a true partner in your event programming.
As a board alumna and ambassador of Social Enterprise MSP, I have a special passion for organizations that operate with a triple bottom line: people, planet, and profit. I am proud to be a part of the push to grow Showcraft into Minnesota’s next great social enterprise, and I would love to explore how you fit into that vision alongside us.
All in all, I believe that building great event spaces is about building great relationships.
As President/COO at Showcraft, I lead our leaders, empowering them and their teams to create measurable results for our clients. There’s nothing I love more than working with teams who are passionate about what they do, why they do it, and who they serve.
My experience in sales and marketing leadership gave me first-hand experience on the buyer side of the trade show space, and I love using that point of view to design "No Stress, No Surprises" client experiences for our Showcraft partners.
Blake PodvinHead of Project Management
Chris SkavnakHead of Production
Alla IlushkaProject Manager
Zoë BarrProject Coordinator
Desta KraftFinance & Administrative Coordinator
At Showcraft, I help out with accounting, office management, invoices, and more. I came from a background of 11 years managing business and accounting in radio. The events industry is fascinating, and I love helping affect positive change in that space.
Matt StoffelMarketing Manager
I help tell the story of Showcraft and the work we do as Marketing Manager. After years of marketing agency work, I'm thrilled to be part of a team that takes Business as a Force for Good seriously as we innovate ways to make business events more environmentally friendly.
In addition to my work with Showcraft, I'm a writer and playwright living in Minneapolis with my brilliant wife and sweet rescue pup, Hercules.
Bryan Nelson-PhelanShop Assistant
Who We Are
Showcraft is focused on empowering human connection through face-to-face business events. We're working to transform the trade show and events industries by helping the best companies in the world, and doing it with a sustainability mindset.