Create an interactive experience.
There are umpteen unique ways to do this. One go-to is a selfie wall or booth because, honestly, who doesn’t love a good selfie op? This can be anything from providing a brand prop or mascot to offering a graffiti wall or mirrored backdrop – the more memorable the better. And don’t forget to hashtag this station to increase your brand awareness! You can also be the one behind the camera and text or email the pictures out in exchange for basic contact info. This is an excellent way to collect valuable leads for post-show follow-up! Selfie ops increase foot traffic through your booth and give you ample time to engage in brand-related discussion with your many visitors.
Providing a gaming station is another great way to attract attendees. They’ll love the opportunity to take a load off and chillax while competing against a co-worker or a total stranger! Remember to make the most of every opportunity and ask for basic contact info or answers to some of your most pressing questions in exchange for video game opt-in. Also, while your attendees are waiting for their shot at the game, strike up conversation about your brand. What have they heard about you? Do they use your products? What questions do they have?
Epic Games Fortnite Image: Photo credit: https://nationaleventpros.com/18-brilliant-trade-show-booth-ideas/