Light Up Your Booth!

On the trade show floor, finding ways to differentiate your booth from your competitors is the key to success. When effectively leveraged, lighting can attract visitors to your booth, draw attention to your product and keep your visitors engaged. Let’s take a look at how this works!

Impacts of Trade Show Lighting

Trade show lighting is functional: Trade show floor lighting by itself is typically inadequate. Incorporating additional lighting allows visitors to comfortably view your information and your products.

Trade show lighting creates an atmosphere: Whether you want to look bright, bold and modern or have a soft warm glow, lighting helps set the tone for your booth.

Trade show lighting attracts attention to your booth: It only takes a moment for someone to decide to stop by your booth. Impactful lighting can help draw someone in when they may have otherwise kept walking.

Trade show lighting highlights your product: Where do you want people to look when they approach your booth? Lighting helps draw their eye to focal points.

Create the Mood

Lighting can create the mood in your booth. Make sure it aligns with how you want to portray your brand – edgy, modern, inviting, energetic? It is important to set that tone with the right “type” of lighting.

An Array of Options

There are several ways to incorporate effective lighting into your next booth and it doesn’t have to cost an arm and a leg! Consider the following:

  • LED spotlights
  • LED rope lights
  • LED backlit graphics
  • Pendant lighting
  • Under-the-cabinet lighting
  • Lit hanging signs
  • Colored lights
  • Inflatable and portable lit displays

Hot Tips for A Booth That Shines

If you want to create a standout booth, consider that sometimes less can be more. If you want to make your booth visually comfortable, be careful not to overstimulate and overwhelm your guests.

Do’s and Don’ts

  • Do check on electrical outlet availability and restrictions at the trade show venue prior to the show. Powering your lighting could be an issue if you don’t do your homework ahead of time.
  • Don’t skimp on lighting because you think it’s too expensive.
  • Do choose lighting fixtures that are lightweight and easy to handle, making them easy to set up and take down.
  • Don’t get locked into one lighting configuration. Each time you set up your booth, consider the lighting plan.
  • Do have more than just decorative lighting in your trade show booth. An appealing lighting scheme can attract potential customers but your display also needs a cohesive design that makes people want to stay and learn more about your business.

Do you want to incorporate impactful lighting into your booth? To schedule an exploratory call please contact us at 952.890.4200 to learn how we can help!

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