Create the Mood
Lighting can create the mood in your booth. Make sure it aligns with how you want to portray your brand – edgy, modern, inviting, energetic? It is important to set that tone with the right “type” of lighting.
On the trade show floor, finding ways to differentiate your booth from your competitors is the key to success. When effectively leveraged, lighting can attract visitors to your booth, draw attention to your product and keep your visitors engaged. Let’s take a look at how this works!