First impressions are EVERYTHING!
That rug really tied the room together...
Several design elements come into play when designing an “attention-grabbing” trade show booth. Color, Form and Function, Balance and Proportion…just to name a few. It is the design details that can set your booth apart from all others on the show floor.
Showcraft took this into account when designing a booth recently for a new customer. As a newcomer to the trade show industry, the client was truly looking for a design differentiator telling the industry “Hey, we are here!”
Our design team took a key element of the clients’ logo and made it the focal point of the booth, creating a bold and colorful hanging sign that captured the attention of everyone at the show – exhibitors and attendees alike. This bold approach carried through the rest of the booth, capitalizing on the bright and energetic color palette provided us by the client’s branding elements.
By taking these elements into consideration when designing a new booth, you create an experience that strengthens your brand and sets you apart from the pack!