The Importance of Staying Connected in a Digital World

As human beings, we are wired for connection. Relationships bring meaning into our lives. They create a sense of belonging and drive our purpose. With the introduction of the novel coronavirus and ensuing social distancing measures, maintaining relationships and staying connected are increasingly challenging...and increasingly important.

The psychological implications of feeling disconnected

The American Psychology Association reports that the lack of social connection increases health risks as much as smoking 15 cigarettes a day. Additionally, social isolation breeds loneliness which can lead to poor sleep, mental decline, depression, suicide, poor cardiovascular function, the development of cardiovascular disease, decreased immune response and increased risk of stroke. Spending her life living among some of the most impoverished people on the planet, Mother Teresa reflected, “Loneliness is the most terrible poverty…”. Clearly, loneliness is one if not the most desperate of human conditions.

Ways to stay connected while social distancing

Maintaining social distance is one thing government and health officials are asking people to do to help flatten the curve and slow the spread of COVID-19. Because social distancing can easily breed feelings of disconnection and loneliness, it’s critical to engage with others in a virtual space.

Invest in your mental health through a number of digital platforms:
-Pick up the phone and make an old-fashioned phone call.

-FaceTime family members across the country or friends across town.

-Host a Zoom coffee break or happy hour with friends or coworkers.

-Attend virtual events such as fitness classes, art shows, or online training sessions that further your career.

Showcraft’s virtual event offerings

Many businesses depend on trade shows to extend their reach and fill their funnels. With the implementation of recent social distancing measures, this season’s on-site trade shows were cancelled. But at Showcraft, we refuse to take “no” for an answer. Instead, we started brainstorming and innovating. Thus, our virtual trade show was born. Our virtual trade show offerings allow businesses to generate the leads they depend on from their annual trade show experiences. From creating virtual trade show displays and managing your virtual event to supplying branded merchandise, Showcraft has the tools, knowledge and experience to get the word out about your products or services and keep your business top of mind within your industry.

Not only that but by hosting a virtual event, you’re creating a space where people can make meaningful connections and engage in ways that help combat feelings of isolation and loneliness while simultaneously growing their business.

Are you interested in hosting a virtual event for your business? Contact us at 952.890.4200 to learn how we can help!

Learn about our virtual event marketing here!

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