“With the return of our marquis program, Oracle Retail Cross Talk, we partnered with Showcraft to bring our vision to life. Showcraft is much more than our exhibit house. Their team of designers and builders executed flawlessly – from inception, to design, all the way to implementation. Showcraft always dives in, anticipating our needs when executing Oracle’s events. We trust the people of Showcraft to work within our budget and timelines for critical programs.”
-Rose Spicer, Senior Director of Global Retail Marketing, Oracle Corporation
The mission for us was to design, produce and implement the visual landscape for the 3-day user conference. Like many of our other projects, we were faced with numerous unknowns that come with navigating a new space; as well as working with various ceiling heights, existing columns, tight spaces and huge spaces.
With a big project like this one, there are a lot of moving parts. Coordination and detailed project management are key to making sure that nothing falls through the cracks.
- Custom ProjectionMulti-room Layout
- StageRegistration Area
- Large Custom Fabric StructuresWindow Clings
- Custom LightingFloor Graphics
- ProjectCross Talk 2019
- ClientOracle Retail
- VenueJW Marriott Minneapolis Mall of America
- LocationMinneapolis MN