Oracle Retail Cross Talk


“With the return of our marquis program, Oracle Retail Cross Talk, we partnered with Showcraft to bring our vision to life. Showcraft is much more than our exhibit house. Their team of designers and builders executed flawlessly – from inception, to design, all the way to implementation. Showcraft always dives in, anticipating our needs when executing Oracle’s events. We trust the people of Showcraft to work within our budget and timelines for critical programs.”

-Rose Spicer, Senior Director of Global Retail Marketing, Oracle Corporation

Event Details

Oracle Retail Cross Talk is a unique executive retail forum that connects brands from around the world in order for retailers to share lessons learned, best practices and innovative ideas about the future of modern retail. It’s a networking opportunity in a relaxed atmosphere and a place where retailers can solve common issues and stay relevant in today’s marketplace.

The Challenge

The mission for us was to design, produce and implement the visual landscape for the 3-day user conference. Like many of our other projects, we were faced with numerous unknowns that come with navigating a new space; as well as working with various ceiling heights, existing columns, tight spaces and huge spaces.

With a big project like this one, there are a lot of moving parts. Coordination and detailed project management are key to making sure that nothing falls through the cracks.

Our Solution

We designed, produced and implemented signage for the stage, windows, reception areas, and floors throughout the venue; as well as producing signage for the sponsor kiosks.

  • Created visuals and layouts for the breakout session rooms
  • Orchestrated the install and dismantle of all the visual elements
  • Assisted with check-in at the reception desk
  • Provided on-site support throughout the conference
  • Helped with the procurement of giveaway items
  • Developed and produced supporting marketing materials

Throughout the entire process, our Account Manager had to juggle lots of moving parts and wear several different hats. Our clients loved how she truly immersed herself into the project and played a vital role in contributing to the success of the event.

The Result

We created bright, attractive and informative spaces throughout the conference venue and facilitated many additional aspects of the conference throughout the week.

  • Custom ProjectionMulti-room Layout
  • StageRegistration Area
  • Large Custom Fabric StructuresWindow Clings
  • Custom LightingFloor Graphics
  • ProjectCross Talk 2019
  • ClientOracle Retail
  • FloorplanEvent
  • VenueJW Marriott Minneapolis Mall of America
  • LocationMinneapolis MN

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