Case Study: Dell Boomi

The Sands Expo · Las Vegas, NV

Our Client

Dell Boomi, a subsidiary of Dell, specializes in cloud-based integration, API management and master data management.

  • Large 3-Sided Seamless 4K Video WallHigh Res Silicone Edge Fabric Graphics
  • Rotating 10ft Fabric Hanging SignLED Accent throughout the whole booth
  • Locking Storage RoomShelving for giveaways
  • Meeting Table with usb/outletsCentral Meeting Space

The Challenge

We had the privilege of providing a successful exhibit for them in 2018. They approached us again recently and asked us to recreate the magic of their original exhibit with even more of a “wow” factor to highlight their new video content.

Our Solution

  • We designed a 3-sided Ultra HD seamless video tower: This included a custom rental 16ft wide x 8ft high 3-sided Ultra HD seamless LED video tower that integrated with the beMatrix frame hardware. We made sure it was visible from the entrance to the show hall.
  • We created high-impact graphics and visuals: These dye-sublimation fabric SEG graphics were displayed throughout the booth. We also created a 10’ rotating overhead circle sign that provided both a lightweight and visually dynamic solution. This allowed us to stay consistent with all of Dell Boomi’s new branding.
  • We implemented dynamic LED lighting: LED puck lighting in the ceiling and canopy along with accent lighting in the demo and welcome counters provided additional subtle yet high-end appeal.
  • ProjectDell Technologies World 2019
  • ClientDell Boomi
  • Floorplan20'x20'
  • VenueThe Sands Expo
  • LocationLas Vegas, NV

The Result

Everyone we talked to loved the video wall and the entire Dell Boomi organization was thrilled with the booth as a whole. We inspired the “wow” factor they were looking for and created a memorable booth that really helped set them apart from their competitors.

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